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About Us A woman of uncommon drive and business savvy, Michelle Massman functions as a key component in a dizzying array of entrepreneurial ventures. For over twenty years, Massman & Associates has guided, launched, directed and overhauled everything from small start up ventures to multi-million dollar private companies with little fanfare.As with any success story, achievement did not come simply. In 1993 Michelle recognized a community-wide need for an event that would educate, empower, and entertain women in the Central Minnesota region. She began what became a tradition of excellence, instituting the area’s first Women’s Showcase (www.womensshowcase.com). Though the inaugural year brought a disappointing loss of $10,000, Massman & Associates regrouped to develop an oft-copied platform for women now in its seventeenth year. The showcase flourished with a business mandate of service to the community and became the largest single-day event in Central Minnesota. This working model of service typified Massman & Associates and their company’s involvement in future projects. In 1995 Michelle launched Works in Progress (www.worksinprogress.com) after connecting with Tracy Gary and Joline Godfrey, two internationally known speakers, during the first National Women’s Business Summit. At that time, Michelle decided to dedicate her resources and talent to building additional entrepreneurial programs for women in the Midwest. Past and present Works In Progress programs have included: * Time Well Spent! Women and Business Conference – an annual conference providing regional and national speakers and training that assist individuals in areas of leadership, finance, communication, and life balance; * Girl Biz’; – an entrepreneurial training program focusing on teaching girls age nine to eighteen economic independence skills; * Use-it Now Strategies for Nonprofits – highly interactive training sessions that incorporate different learning tools every seven minutes; * Women and the Money Learning Series – a series of workshops, in conjunction with American Express Financial Advisors, that teaches the psychology of investing and preparing for one’s financial future. (Further, in the summer of 2000, Michelle and Ms. Godfrey developed the first Camp $tart Up in the Midwest, convincing sponsors and business owners alike to volunteer their time, in the face of limited funding, to a three week summer camp teaching entrepreneurial skills to young girls). At this same juncture, Michelle took on two very different roles. First, Michelle became involved with Tastefully Simple (www.tastefullysimple.com), helping to facilitate goal planning and marketing strategy while consulting in areas of image branding, public relations and product development. Today, Tastefully Simple reigns as one of the top ten most successful privately owned companies in the United States. Secondly, in partnership with Jackie Urbanovic, a Random House author, Massman & Associates developed the concept and publicity campaign for Maggie, Inc., a comic strip which provided a humorous look at the life of women-owned, home based businesses. This comic strip went on to enjoy Bank of America sponsorship, international distribution in over 50 publications, and considerable press in Working Woman and Entrepreneur magazines. Around 1997, in the midst of the aforementioned ventures, Michelle and Works in Progress, Inc. began promoting the Chocolate Fantasy Fundraiser Event, which in 2007 celebrated its 10th year of raising money for an amalgam of under funded school and work programs in rural Minnesota communities. In addition, Michelle launched two Midwestern Think Tanks to inspire women in business through thought provoking discourse and specific action, the most recent group of business professionals beginning their charter in 2004. Each assemblage typically involved five to six women and centered on goal accountability and support with equality. Also in 2004, Michelle was appointed Vice President of Tonic Sol-fa, L.C.(www.tonicsolfa.com) and immediately guided the entertainment group to international stages with appearances in Newsweek, on the Today Show and alongside Jay Leno. Throughout her tenure, Michelle instituted and fostered corporate collaborations with Blue Bunny, Schwan’s, Wenger, Jostens, and Bose. She amplified teamwork and bolstered business development with an annual average sales increase of nearly 800%. Whether providing a business professional with the necessary tools to begin a life-long dream of owning a home-based business, using accumulated expertise to help open a second location of one of Minnesota’s best know spas and salons, or even forming her high school alma mater’s first all school reunion committee in order to facilitate five-thousand people’s participation in ten events over three days, Massman & Associates finds time to immerse themselves in the community with great effect and to participate in varied business ventures with unparalleled success. Current projects/positions include CEO – Massman & Associates, CEO - Women’s Showcase, Inc., Director – Works in Progress, Inc., and Vice President – Tonic Sol-fa, L.C. Speaking engagements include the Association of Women Professionals, Business and Professional Women Annual Conference, the National Association of Women Business Owners and others. Topics range from “Succeeding on your Own Terms” to “Raising Financially Fit Children.” |
If you are interested in doing business with Massman & Associates in the areas of business development, event production, speaking engagements or corporate partnerships, please email mjmassman@aol.com.
A woman of uncommon drive and business savvy, Michelle Massman functions as a key component in a dizzying array of entrepreneurial ventures. For over eighteen years, Michelle’s company, Massman & Associates, has guided, launched, directed and overhauled everything from small start up ventures to multi-million dollar private companies with little fanfare.
Learn more about our current projects.
April 21 - Tonic Sol-fa launches
"Just One of Those Days" CD
Pre-order yours today!
April 30 - Chocolate Fantasy
May 12 - Marketing to Women Seminar